Converge 2011

Randi Zuckerberg Keynotes CONVERGE

After spending six years at Facebook heading up their marketing department, Randi has moved on to start her own firm, R to Z Media, which will be introducing an entirely new type of social platform to consumers. Randi will share how companies should market to social media's future.

CONVERGE brings together 14 distinguished experts and thought-leaders to present real-world, practical and tactical best practices and case studies. Attend CONVERGE and learn from fellow executives that are experts in implementing and executing successful social, search, and mobile marketing campaigns. 

Special Guest Speaker
Tim Collins, Senior Vice President, Experiential Marketing, Wells Fargo
Working Through Roadblocks to Enterprise Adoption of Social Media

Leading off CONVERGE and speaking at the Professional Networking Reception and VIP Dinner, Tim Collins, SVP Experiential Marketing at Wells Fargo, will share real-world experience and best practices on how to overcome corporate obstacles to the implementation of social, search and mobile marketing initiatives. Tim has lead the social media charge at Wells Fargo and has helped shape the entire social media landscape by implementing many firsts - first U.S. bank with a blog, first bank with a blog dedicated to student loan information, first bank with a business banking blog, first bank with its own virtual world, and one of the first banks to have a vice president of social media.   

Contact Silicon Valley Marriott for Special CONVERGE Room Rate of $139.00 per night.
Scroll down for information.

Tactical and Practical, Real World Education & Conversations

This is your chance to learn practical and tactical information from leading companies that are clearly ahead of the curve in professionally managing social, search and mobile marketing. The fore-running professionals and topics include the following:

Brian Solis  Cutting Edge Social Media Engagements - is principal of Altimeter Group - a research-based advisory firm that helps companies and industries leverage disruption to their advantage. Brian has led social/interactive programs for startups and Fortune 500 companies alike since 1999, hosts a weekly interview series called Revolution, and is author of the best-selling book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web along with forthcoming The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (due this November). 

Jory Des Jardins Topic: New Trends in Women's Social Media - co-founded and serves as the President of Strategic Alliances for BlogHer - the leading participatory news, entertainment and information network for women online, reaching more than 25 million women each month. With Jory’s leadership, BlogHer has developed its own distinctive brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers. 

Lyle Fong Topic: Gamification of Social Media - Lyle Fong is the CEO & Co-Founder of Lithium Technologies, the leading provider of social customer solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships, combining the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf.

Angela Zepeda and Jamie Lewis  Topic: From the Boardroom to the Sea; Real-world Case Studies - On the surface, companies like McKesson and Chicken of the Sea couldn’t be more polar opposite. While one is a Fortune Global 500 company providing business solutions to healthcare providers and the other is an iconic seafood brand that has been beloved by consumers since the 1950’s, in today’s environment of converging media channels, these two companies are more similar than you would expect; their objective is to communicate with their target customers in relevant and engaging ways in the digital space to increase perception and drive sales. Find out how McKesson and Chicken of the Sea have both developed integrated digital and social communications plans that are connecting with their customers in unique and breakthrough ways. 

Angela Zepeda, Managing Director, and Jamie Lewis, Digital and Social Strategy at Campbell Ewald - one of the largest advertising and digital communications agencies in the United States. 

Kent Rees Topic: Viewer Created Advertising Messages - is Executive Vice President, Marketing for Current TV - a media company led by former U.S. Vice President Al Gore. Kent oversees Current’s marketing and brand strategy for traditional and digital platforms, both on air and off air, as well as marketing strategies for Current’s advertising and affiliate sales teams. Prior to joining Current TV, he spearheaded IFC’s rebranding campaign, launched show campaigns for The Onion News Network, and drove strategic partnerships for the likes of Foursquare, SXSW, Urban Outfitters, and Zipcar.

Rajiv Parikh Topic: Avoiding Social Media Mayhem - is CEO of Position2 - a leading search & social media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology. Position2 is a certified agency with Google, Yahoo, Bing and is also part of the Google AdWords advisory council. Rajiv is also responsible for growing the revenue stream of AltaVista Business Solutions to $40 mil.

Jon Stewart Topic: The Market Scope of Content - is Research Director for Nielsen – a firm that provides clients the most complete understanding of what consumers watch and buy. Jon is responsible for identifying key digital trends from Nielsen’s suite of Online research solutions and conveying their impact within the online advertising ecosystem.

Sterling Raphael Topic: How to Monetize Your Online Community - is president and founder of AvectraLabs - the innovation think-tank of Avectra, a Social CRM software company. With an extensive entrepreneurial background, Sterling founded NFi Studios which was acquired by Avectra in 2010. NFi was known as an innovator in web technology for associations and events around the world, bringing online communities to member-based organizations. Prior to this, Sterling directed the creation of interactive applications for organizations including Disney, the Orlando Magic, and the Pittsburgh Steelers.

 David S. Almeida Topic: Legal Landmines in "Mocial" Marketing - is Partner and heads up the digital law division of Sedgwick - an international trial and litigation law firm. David counsels clients on best practices for direct, digital and mobile marketing including advising on permission-based marketing, emerging technologies, the use of various social media platforms, as well as data security and privacy issues related to electronic and mobile commerce. David has participated in the defense of more than 100 class actions, involving all stages of the litigation and appellate processes. 

Matt Anderson Topic: Winning Strategies in Mobile Commerce - Matt will share the key trends in mobile commerce and mobile retail innovation that are driving strategic thinking at the highest level in marketing, customer operations and service, and customer experience among leading consumer brands and retailers both in the US and abroad.   What are the key barriers to drive consumer adoption, what does this mean for strategy, and what will the future look like as the winners and losers shake out across the mobile commerce landscape?  Matt has been quoted in the New York Times, CNN Money, and AdAge and has  authored numerous pieces for the Financial Times. He is a partner at Booz & Co. in the digital practice focused on web 2.0, digital disruption, eCommerce, mCommerce, and social commerce. 

Tony Sardella Topic: Measuring Brand Perception, Reputation and Risk - is Senior Vice President, evolve24/Maritz Research. 

One of the hottest topics in marketing and brand management is the adoption of consumer generated media to better understand and manage the brand. While the number of social media conversations seems to have skyrocketed, marketing research professionals are struggling for how this information can be used in a systematic and informative way. We will demonstrate the various ways that consumer generated and traditional media are being combined with marketing research and other insights to not only tell decision-makers what has happened, but what WILL happen in the future. Any marketing research user or decision-maker who has looked at social media and said "now what?" should attend this session. 

Heidi Rong Topic: Social Marketing in China - is the analytics and market lead for Genpact – a global leader in business process and technology management, offering a broad portfolio of enterprise G&A and industry-specific services. Heading up their social efforts in the recently established team in Asia, Heidi will discuss the market of 420 million (and exponentially growing) Internet users in China, what they’re looking for, and how to reach them.

Paul Hutton Topic: Best Practices in Content Usage -  Director of Strategic Insights at AOL - an American global Internet services and media company. 

As the Director in the Consumer Analytics and Research group Paul Hutton is responsible forsupporting the Retail sales category and the development of new ROI solutions that provides his clients with insights to help drive their businesses both online and offline and working with marketers and agencies to develop online advertising programs across AOL’s web, mobiles and ad networks.

A special thanks to our sponsors:

With more than two-and-a-half days of rich, educational content, CONVERGE registration includes: 

Keynote Presentation by Randi Zuckerberg

Professional Networking Cocktail Reception and VIP Dinner with Presentation by Tim Collins on Tuesday evening, Sept. 27

12 Presentations by 13 Real-World Executives who will teach and educate on best practices and lessons learned, panel discussions, breakout sessions and, of course, professional social networking.

 CONVERGE 2011 SYMPOSIUM AGENDA

Tuesday, September 27

5:00 pm – Registration Opens

5:30 pm - 9:30 pm                         WELCOME RECEPTION & VIP DINNER

5:30 pm to 7:00 pm – CONVERGE Professional Networking Cocktail Reception and Dinner, Sponsored by K1 Speed

7:00 pm to 8:00 pm – VIP Dinner Presentation by Special Guess Speaker:

Tim Collins, Senior Vice President, Experiential Marketing / Wells Fargo
Working Through Roadblocks to Enterprise Adoption of Social Media

8:00 pm to 9:30 pm - Professional Social Networking

Wednesday, September 28

7:00 am to 8:00 am – Continental Breakfast

8:00 am to 8:30 am – Introductions and ISSMM CONVERGE Background Presentation

8:30 am to 9:15 am – ISSMM Kickoff Presentation

Rajiv Parikh, CEO Position2
Avoiding Social Media Mahem

9:15 am to 10:15 am - KEYNOTE TALK

Randi Zuckerberg, Founder, R to Z  Media
Marketing to Social Media's Future

10:15am to 10:30 am - Professional Social Networking Break

10:30 am to 11:15 am

Heidi Rong, Analytics & Market Lead / Genpact, Inc.
Social Marketing in China

11:15 am to 12:00 pm

Kent Rees, Executive Vice President, Marketing /  Current  TV
Viewer Created Advertising Messages

12:00 pm to 1:15 pm

Special Lunch Presentation
David Almeida, Partner, Digital Law Division / Sedgwick, LLC
Legal Landmines in "Mocial" Marketing

1:15 pm to 2:00 pm                                            

 OPEN

2:00 pm to 2:45 pm

Lyle Fong, CEO & Founder / Lithium Technologies
“Gamification” of Social Media

2:45 pm to 3:00 pm - Professional Social Networking Break

3:00 pm to 3:45 pm

  Angela Zepeda, Managing Director / Campbell Ewald
Jamie Lewis, Digital & Social Strategy / Campbell Ewald
From the Boardroom to the Sea, Real-world Case Studies

3:45 pm to 4:30 pm

Jory Des Jardins, Founder, President of Strategic Alliances / BlogHer
New Trends in Women’s Social Media

4:30 pm to 4:45 pm - Professional Social Networking Break

4:45 pm to 6:00 pm

Panel Discussion - What’s Your “R” in ROI for Social, Search & Mobile Marketing
Moderator:  Dennis Erokan, CEO & President / The Placemaking Group
Susan Etlinger, Industry Analyst / Altimeter Group

Moira Jacobs, Retail, CPG, Mobile Marketing / AT&T (Platinum Sponsor)

Mark Yolton, Senior Vice President / SAP Communities
Steve Gershik, Founder & CMO / DemandCon

Tony Sardella, Senior Vice President / evolve24 (Gold Sponsor)

5:30  pm to 8:00 pm

 CONVERGE Professional Social Networking Cocktail Reception with Appetizers

Thursday, September 29, 2011

7:30 am to 8:30 am – Continental Breakfast

8:30 am to 8:45 am – CONVERGE First Day Recap

8:45 am to 9:30 am

Matt Anderson, Partner / Booz & Company
Winning Strategies in Mobile Commerce

9:30 am to 10:15 am                            

  Tony Sardella, SVP evolve24 (Gold Sponsor)
Measuring Brand Perception, Reputation and Risk

10:15 am to 10:30 am                       Professional Social Networking Break

10:30 am to 11:15 am

Sterling Raphael, President and Founder AvectraLabs / Avectra (Silver Sponsor)
How to Monetize Your Online Community

11:15 to 12:00 pm

Brian Solis, Principal / Altimeter Group
Social Media Best Practices

12:00 pm to 1:00 pm - Lunch and Professional Social Networking

1:00 pm to 1:45 pm

Jon Stewart, Research Director /  Nielsen
The Market Scope of Content

Paul Hutton, Director of Strategic Insights / AOL
Best Practices in Content Usage

2:00 pm to 3:15 pm  

Break Outs and Workshops

3:15 pm to 3:45 pm

Topline Break Out Findings

 3:45 pm to 5:00 pm

Open Panel Discussion
The Next Really Big Thing

 5:00 pm to 5:15 pm

Closing Remarks/Recognitions
Ed Lohmann, President / Institute for Social, Search & Mobile Marketing

5:15 pm to 6:00 pm 

 ISSMM Advisory Council Meeting

Who’s Converging at CONVERGE 2011

- Marketing/Branding/Advertising Practitioners, Technology, Consulting and Service Providers

- Small, Mid-Tier and Large Companies/Brands

- B2C and B2B Organizations

- Executive, Corporate, Vice President, Director and Managerial Titles

- Marketing, Branding, Advertising, Communications, Public Relations, Customer Service/CRM, Social Media, Search and Mobile Disciplines.

******************************************************************

Silicon Valley Marriott Room Reservation Information

There are a limited number of rooms reserved for CONVERGE for the nights of September 27 and 28, at the special rate of $139.00 per night (taxes and other fees are not included and are additional). Rooms are available on a first come, first serve basis. 

You must use the following discount codes for the $139.00 rate.

To Book Online Use DISCOUNT CODE: CVRCVRA    Click HERE to book online.

To Book  via Telephone use DISCOUNT CODE: CVRC  Call 1-800-455-6712.

       *****************************************************************

For additional CONVERGE speaking, sponsorship andmembership opportunities, please contact ISSMM via e-mail: CONVERGE@issmm.org or call 714-726-0234.

For more information regarding CONVERGE 2011 and the Institute for Social, Search & Mobile Marketing (ISSMM), visit www.socialsearchmobile.org.

The Institute for Social, Search & Mobile Marketing (ISSMM) is solely dedicated to the facilitation of ongoing education, best practices and practical implementation of blended social, search and mobile marketing solutions, and related Internet technologies, to enhance both marketer and buyer experience. 

ISSMM. The Power Forum to Participate, Discover & Lead!